Why Digital Transformation is Crucial for Marketing and Sales Alignment in 2023

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Jarif
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Joined: Mon Jan 09, 2023 7:22 am

Why Digital Transformation is Crucial for Marketing and Sales Alignment in 2023

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You have no doubt heard the term digital transformation many times and you could even be responsible for accelerating it across your business. It’s a way for companies to embed digital into their processes and culture along with establishing a digital culture. However, when a business is going through a transformation it can encounter roadblocks that result in a disconnect between departments. But when it comes to your sales and marketing teams, they need to be on the same page to drive awareness, leads, and revenue. So how can you ensure your marketing and sales are aligned throughout your digital transformation journey?

The new role of marketing in digital transformation while the responsibility of digital transformation may have once been the preserve of ceos or coos, the leadership of many components of digital projects now lies with cmos and the marketing department. According to our research, ‘the marketing evolution- leadership, transformation, skills, challenges & the future’ 71 percent Bitcoin Email Leads of senior marketers and 61 percent of mid-level marketers are responsible for digital transformation in their organizations. They are mainly responsible for customer experience, data insights, and delivering an roi on marketing activities. These key areas help to drive brand awareness and enhance the customer journey across multiple touchpoints to attract prospects and deliver high-quality leads for the sales team.

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Digital transformation allows for a deeper understanding of the customer to identify specific customers and audience segments, understand behavior and anticipate actions,” said chris parkin, senior director at adobe. “this, in turn, allows us to use data to generate actionable insights and improve customer outcomes.” why is marketing and sales alignment critical? Ultimately you want your sales and marketing departments working like a well-oiled machine. In an ideal world, your marketing team should measure, understand, and nurture prospects' intent to generate highly engaged leads that can be seamlessly handed off to your sales team to close. If prospects are not ready to complete a sales action, the process should work both ways, with leads continuing on into a marketing journey for further nurturing. Unfortunately, that’s not the case for many. Leads can fall through the cracks or are not nurtured in the right way. So how can you improve this process for your business.
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