Inbound Marketing and Mobile Strategies the Power of This Union

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soshi69
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Joined: Thu Jan 19, 2023 10:17 am

Inbound Marketing and Mobile Strategies the Power of This Union

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Inbound marketing is today an essential strategy to attract customers within the digital environment. Companies that do not invest in this technique tend to lose space in the market. Likewise, due to the exponential increase in the use of smartphones and tablets, mobile strategies are gaining more and more space. Therefore, considering the new profile of the connected consumer and the importance of the user experience in the relationship with the brand. Nothing is more natural than combining these two ways of doing digital marketing. In order to reach more potential customers, generate leads and walk consumers through the sales funnel.

In the continuation of our post, the great advantages of combining these two strategies! Data from mobile platforms mobile platforms, that is, the systems used in smartphones and tablets, are already widely disseminated. Some data brought by the survey the global mobile report, conducted by comscore , show how using mobile strategies is email database essential in today's market: 29% of brazilians browse the internet only via mobile; 73% of brazilians' online time is on mobile platforms; brazil is the second country in the world in terms of average mobile minutes per person, at 4,489 minutes. The study presents several other data, which only tend to grow. Therefore, investing in this form of digital marketing is essential for any business that wants to grow and have more customers.

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Marketing for apps one of the best ways to invest in inbound marketing within mobile strategies is the adoption of app marketing. This means creating your own app for your brand with which you can interact with the customer, ensure better communication channels and offer benefits, prizes, loyalty programs, discounts or features. An app, however, needs to be attractive and functional. It must be useful, contain essential information and make the customer's life easier. Through it, it is possible to draw up very interesting engagement and relationship strategies. Responsive websites today, having a responsive and intuitive website is no longer a differential to be a necessity. Responsive websites are those that are fully adapted to display all their features and design within mobile platforms.
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