What does a Digital Marketing agency do?

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Tazma
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Joined: Wed Feb 08, 2023 4:31 am

What does a Digital Marketing agency do?

Post by Tazma »

Digital marketing is the application of traditional marketing strategies to digital media, that is, that all techniques in the offline world are imitated and translated into a new world, the online world, characterized by important attributes: The first is that it is personalized, because it allows you to do a personalized marketing. Each Internet user receives or retains suggested information about what he is interested in and what he has previously researched or defined among his preferences. We give you exactly what you want and put it at your fingertips, waiting for you to grab it. That way, it's easier to get a higher conversion rate (not necessarily a sale) in the online world than it is in the traditional world. The other important point. With little investment, you can reach many people through tools like sponsored links, social media or.

Search engine marketing. Therefore, investments will be better defined and the conversion rate will also be higher. At this point, however, it is emphasized that the proposal, by reaching so many people, must be effective and attractive. It will be pointless to reach so many people and be economical if Country Email List most potential users reject it. Therefore, the risk margin is minimal and so the strategy must be comprehensive, functional and creative. The latter highlights the qualities that digital marketing should have, focusing on four points or 4F (flow, functionality, feedback and loyalty). Flow: the user must be attracted by the interactivity generated by the site to get attention and not abandon it on the first page. Functionality.

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Navigability must be intuitive and easy for the user; here, usability becomes especially relevant in this concept. Feedback: There must be interactivity with the Internet user to establish a relationship with him. The perception you receive and the resulting reputation you gain is the key to building trust; To do this, you must be humble, empathetic, transparent and sincere. Loyalty: Once the relationship with the Internet is established, it must be strengthened and continued over time. In summary, a digital strategy must include all the relevant spaces in which the target interacts, seeking to influence opinions, improve search engine results and analyze the information that these media provide to optimize the performance of the actions taken.
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